A menu is so many things: calling card, salesman, a fantastical story that takes you on a culinary journey around the world. On second glance, however, you may notice that restaurant menus are not as ...

There's more to restaurant menu design than hidden marketing tricks--or at least, there used to be. A book due out in September from the design-centric publishing house TASCHEN will feature nearly 800 ...

A study employing hypothetical restaurant menus suggests that climate-friendly default options and labels indicating the carbon footprint of each dish may influence diners’ dish selections and the ...

Menu engineering is both an art and a science, but it’s the science part that usually trips up most restaurant operators. Here’s how to gather the right data so the science of designing optimized ...

Walk into any pizza shop and an aroma of dough, sauce and cheese will waft throughout the building. Pizza shops have the advantage of giving off a good first impression through smell but when that ...

How much impact does menu design have on what we order at a restaurant? A lot. So much in fact that restaurants can hire “restaurant engineers” to ensure they’re putting their best foot forward. Their ...

Given the chance, I will opt for a children’s menu at any restaurant — not for the cheaper prices (I order off the regular menu), but for the coloring pages it contains. There’s something both calming ...

Masked waiters, tables spaced six feet apart, plexiglass barriers, and even stuffed animals occupying seats—these are some of the changes you might encounter the next time you dine out. As many U.S.