The economic landscape is set to change considerably with Donald Trump’s impending return to the White House. Where does this leave radio advertising? BIA Advisory Services VP of Forecasting & ...

As the radio industry feels the continued economic strain and election uncertainty, global revenue projections suggest encouraging growth in the long run. A new Research and Markets study forecasts ...

The cons of radio advertising are plentiful. First, it can be expensive. Most radio stations also want law firms to sign a long-term contract. Whether it be a three-, six-month, or a more extended ...

Digital advertising revenue reached $2.3 billion in 2025, accounting for one-quarter of all radio industry advertising revenue and stabilizing total industry sales. That’s according to RAB’s 14th ...

NEW YORK — The projected local radio ad revenue for 2025 is estimated to reach $12.3 billion, encompassing both over-the-air and digital radio. That’s according to data released Wednesday from the RAB ...

Audio advertising is about to get better and more relevant, according to one UK-based company. Listeners to online radio stations and music services last month in the UK would have heard a set of ...

Reports about the decline of traditional radio as an effective advertising medium have not been greatly exaggerated. The news just hasn’t reached the restaurant industry, which still considers radio ...

The author is vice president of revenue for Waymark. Two and a half years ago, radio had an AI awakening. Station managers, sales directors and creative teams suddenly found themselves staring at the ...

Political ads are driving a 9.3% increase in TV, radio station ad revenue to $36.2 billion When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The ...

The NAACP announced a $3.75 million radio advertising effort Tuesday to ensure Black voters cast their ballots in swing states. The organization bought ads in battleground states such as Arizona, ...

"You’re absolutely seeing advertisers probably reacting to an uncertain economy," Urban One CEO Alfred Liggins said on an earnings call Thursday. To continue ...