I’m Erik Huberman, and I believe bold decisions should start with hard data, not headlines. The ecommerce market has been noisy. Hot takes fly. Predictions swing by the day. But the numbers tell a ...

The eCommerce landscape in 2025 is a whirlwind of complexity, global marketplaces, demanding customers, and an explosion of product data. Product Information Management (PIM) software has become the ...

For nearly two decades, ecommerce measurement followed a familiar playbook. Browser-based tracking pixels captured clicks, page views, add-to-cart events and purchases, translating digital behavior ...

This article is part of a VB special issue. Read the full series here: How Data Privacy Is Transforming Marketing. Product pricing plays a critical role for every ...

Leveraging advanced data collection and analysis technologies can enable ecommerce businesses to successfully transition to more sustainable practices while potentially boosting profitability as well.

Data modeling refers to the architecture that allows data analysis to use data in decision-making processes. A combined approach is needed to maximize data insights. While the terms data analysis and ...

Global advertising expenditure has surpassed the $1 trillion mark for the first time. Digital advertising continues to dominate this growth, with digital channels encompassing search and social media ...