Sometimes, your first idea is not your best one. But you might fixate on it, especially if the idea has worked for you before. In academic terms, this phenomenon is called design fixation. In layman’s ...

As design blog Fast Co. Design explains, money, time, or ego might make someone stick to their first idea, even if something better comes along. While creativity is an iterative process, you can ...

A computer-guided approach to design can propose more solutions and balance out human inexperience and design fixation. From building software to designing cars, engineers grapple with complex design ...