In case you missed it, Popeyes and McDonald’s are currently in the middle of a food fight. It started as a simple competition with their menus, but then the AI creators got involved. Now it’s turned ...

Major slot machine producers together with casino enterprises have directed large budget allocations toward broadcast media advertising during the last ten years. Companies perform substantial ...

Claritas, a data-driven marketing leader that leverages a proprietary identity graph to help marketers achieve superior ROI, today released a powerful new AI Broadcast Attribution solution. The ...

An estimated 150 million Americans watched Apollo 11 land on the Moon in 1969. Brands like Volkswagen, IBM, Sony, General Electric, General Motors and Panasonic capitalized on the spectacle through ...

The Broadcast Committee of Advertising Practice (BCAP), author of the UK Code of Broadcast Advertising (the BCAP Code), has announced that following a consultation, it was introducing changes to ...

For marketers adrift in a sea of media fragmentation, sports have remained a dependable — if pricey — anchor, representing one of the few remaining pillars of monoculture. Look no further than the ...

Hearst Television has promoted Mike Kronenfeld to Vice President of National Sales, expanding the responsibilities of a veteran broadcast advertising executive who joined the company in 2023. In his ...