As a kid playing 80s- and 90s-era strategy games on the family PC, Adrian Hon secretly entertained the idea of designing video games of his own. Deterred by his middle-of-the-road math skills, he ...

Gamification — the strategic application of game-like elements in non-game contexts — is fast becoming a cornerstone of digital user experience. As businesses race to capture attention in a saturated ...

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Have you heard of gamification? You may not have, but even so, it is likely that you have encountered it. Gamification is when everyday interactions in nongame contexts, such as shopping, are turned ...