The CEO of Facebook is defending its advertising-supported business model. Mark Zuckerberg's defense comes after Apple CEO Tim Cook said his company wouldn't be in Facebook's situation because Apple ...

Microsoft is embarking on a venture to monetize its flagship product, Windows, by testing an ad-supported subscription model. This shift could potentially redefine how users interact with their ...

CEO Jennifer Witz highlighted the company’s focus on enhancing its core in-car subscription business, improving advertising capabilities, and optimizing efficiencies. She emphasized the early benefits ...

Sales from Netflix's developing ad-supported subscription tier are growing fast, and could double in the coming year In its first 15 years, Netflix's main pitch to subscribers was that they could ...

The video streaming market is evolving and intensifying at a rapid pace. With hundreds of streaming services now competing for viewers’ attention, it has become increasingly saturated. To stand out ...

Netflix launched its cheaper, ad-supported option in late 2022. Its growth is starting to contribute to overall revenue. Co-CEO Greg Peters said during the company's fourth-quarter earnings call this ...

Game Pass subscription cancelled? Looks like Microsoft is testing new ways to keep players in the Xbox ecosystem. Microsoft could be preparing a major shake-up to its gaming ecosystem, as reports ...

Netflix has good reasons to grow its advertising business. Early indicators suggest that it’s moving in the right direction. Still, there are risks involved for the streaming giant. That bold target ...

SiriusXM has lifted the curtain on the company’s plan to introduce ad-supported channels on its satellite and streaming radio plans — and the move could significantly change how people listen to ...

Bitmovin on Tuesday announced it has added support for Server-Guided Ad Insertion (SGAI) across its playback products, a move aimed at improving ad delivery and monetization for streaming video ...